Tim Cook reveals the emails he reads every morning, a habit he’s kept for 15 years
Tim Cook, transitioning from Apple CEO to executive chairman, reflects on his 15-year habit of reading customer emails every morning. He credits this daily ritual with keeping him grounded and connected to the human impact of Apple's technology.
Why it matters
This insight into executive leadership habits highlights the importance of direct customer feedback in managing large-scale global corporations.
After a 15-year run as Apple’s CEO, Tim Cook has handed leadership to longtime insider John Ternus, moving into the role of executive chairman. Reflecting on his tenure, Cook shared one daily ritual that shaped his leadership and kept him connected to Apple’s users. As he reflects on his tenure at the helm of the $4.75 trillion tech giant, Cook has revealed one daily habit he credits with keeping him grounded throughout his run: reading customer emails, every single morning, without fail.A 15-year morning ritual of Tim CookCook revealed in a community letter that since 2011, he has begun nearly every morning by reading emails from Apple customers. “For the past 15 years I’ve started just about every morning the same way.
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