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Business Insider·5 min read·medium

Tim Cook is out as Apple CEO. He gave a 15-year masterclass in succeeding a legend.

Tim Cook is out as Apple CEO. He gave a 15-year masterclass in succeeding a legend.
AI Summary

Tim Cook has stepped down as Apple CEO after a 15-year tenure, during which he significantly increased the company's market value. John Ternus has been named as his successor to lead the tech giant.

Why it matters

The transition of leadership at one of the world's most valuable companies marks a major shift in the global corporate landscape.

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Tim Cook's final day as Apple CEO was on Monday, August 30. Fabrice COFFRINI / AFP via Getty Images Tim Cook's transformational tenure as Apple CEO came to an end this week. He succeeded as Steve Jobs' successor by combining his strengths and judgment with Jobs' values. After 15 years in the role, Cook has made way for John Ternus. Tim Cook has stepped down as Apple CEO, marking the end of one of the greatest tenures in business history. Cook took on the daunting task of succeeding Steve Jobs, just weeks before his premature death in October 2011. Vanishingly few people would have dared follow Jobs , Apple's iconic cofounder who reshaped how the world works with revolutionary devices such as the iPod and iPhone. Yet Cook pulled off what few thought possible: taking Apple to the next level .

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