TikTok users don't have as much agency over their FYPs as they think
Research from Northwestern University suggests that TikTok's algorithm often ignores negative user feedback, such as the 'not interested' button, unless users provide consistent, repetitive signals. The study indicates that users have less control over their content feeds than they perceive.
Why it matters
Understanding algorithmic transparency and user agency is critical as social media platforms increasingly dictate the information diet of the public.
the almighty algorithm TikTok users don’t have as much agency over their FYPs as they think The “not interested” feature is your friend, but users must intentionally and constantly curate their FYPs
The article relies on academic research findings to explain platform mechanics without editorializing.
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