TikTok to Co-Produce Microseries With Made By Us
TikTok has partnered with creator management firm Made By Us to produce a slate of vertical microseries for its platform and its counterpart, PineDrama. The project features popular digital creators in scripted, genre-specific short-form dramas.
Why it matters
This move highlights the professionalization of creator-led content and the evolution of short-form video into a premium entertainment format.
Stocking will star in the romantic thriller “Player,” and Rose will star in a “new genre” microseries opposite “Pretty Little Liars” alum Zaria Simone
TikTok announced its second microseries partnership — this time with digital creators at the center.
The microseries will be produced in partnership with creator management company Made By Us, the companies announced during TikTok’s presentation at MIPCOM Cannes. The companies inked a multiyear deal to co-produce a slate of creator-led vertical series exclusively for TikTok and its microdrama counterpart, PineDrama.
The first two series will star comedy creators Hannah Stocking and Adam Rose, with each leading their own microseries.
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