TikTok side hustlers beware: AI is coming for your job
Generative AI is increasingly being used to create automated, shoppable videos for TikTok Shop, threatening the livelihoods of human affiliate creators. Brands are leveraging AI to churn out high volumes of content, which is reshaping the platform's e-commerce ecosystem.
Why it matters
The rise of AI-generated influencers and content highlights the disruptive potential of automation in the creator economy.
TikTok; BI TikTok Shop creators and brands are using generative AI to churn out lots of videos quickly. AI is automating the work of shopping-focused creators who post videos solely to sell products. Still, the AI videos can look uncanny, and often underperform influencer content, marketers said. TikTok Shop side hustlers should watch their backs. Brands — and TikTok's algorithm — are increasingly embracing videos with AI-generated influencers and product imagery. The tech could put a dent in the businesses of creators who focus their content on shoppable videos designed to make them money through TikTok's e-commerce affiliate program . These creators aren't household names like MrBeast , or "micro influencers" who have cultivated a small but loyal following. They are often side hustlers focused on one goal: selling you products.
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