TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant
TikTok is testing a new membership program called TikTok Shop Plus, which offers perks like free shipping and discounts to compete with Amazon Prime. The initiative is part of a broader strategy to retain shoppers within the TikTok ecosystem and boost e-commerce revenue.
Why it matters
TikTok's expansion into subscription-based e-commerce highlights its aggressive push to become a dominant retail platform and challenge established giants like Amazon.
Krisztian Bocsi/Rolf Vennenbernd/Getty Images TikTok is testing a membership program for shoppers called TikTok Shop Plus. Like Amazon Prime, the offering includes discounts, coupons, and free shipping on some items. Shop Plus may help the company build stronger customer loyalty and avoid losing sales to Amazon. TikTok is ripping a page from Amazon's playbook. The social-video app is testing a Prime-style membership program for some US shoppers, according to screenshots of the offering viewed by Business Insider. The program, called TikTok Shop Plus, is built into Shop, its e-commerce platform. Like Amazon Prime, it offers members a mix of perks like free shipping, product discounts, and coupons. In one example of the service in action, a hair product normally sold on TikTok for around $57 was discounted to $47 for Plus members, along with free three-day shipping.
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