TikTok has been quietly testing a paid micro-drama app that costs $20 a week
TikTok is testing a subscription-based micro-drama app called LimeShorts in the US, charging up to $20 per week for access to short-form series. This move is part of a larger strategy to monetize the growing popularity of vertical, soap-opera style content.
Why it matters
It demonstrates how social media platforms are diversifying revenue streams by entering the niche but lucrative market of serialized short-form entertainment.
TikTok is testing a paid micro-drama app called LimeShorts. LimeShorts/Nicolas TUCAT / AFP via Getty Images. TikTok is testing a paid short-drama app in the US called LimeShorts. Users can pay $20 a week, or $200 a year, to view a library of micro-drama shows. LimeShorts is one of several big bets TikTok is making in the fast-growing drama industry this year. TikTok is racing to cash in on the micro-drama craze . The company has been quietly testing a paid short-drama app in the US called LimeShorts since March, Business Insider has learned. Micro dramas, also called "verticals," are soap-opera style series split into dozens of clips of around one to five minutes each. Like other micro-drama apps, including market leaders ReelShort and DramaBox , LimeShorts operates on a "freemium" model, where users get the first few episodes of a show for free before hitting a paywall.
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