Threads users can now chat with Meta AI in their DMs
Meta is integrating its AI chatbot into Threads direct messages, allowing users to interact with the assistant privately. This move is part of a broader strategy to keep users within the Meta ecosystem.
Why it matters
It demonstrates Meta's aggressive push to compete with standalone AI services like ChatGPT by leveraging its existing social media user base.
Meta on Monday said it is rolling out its Meta AI chatbot within Threads’ DMs, giving users a way to chat with the AI assistant.
Although Threads users in select markets could already interact with Meta AI in public posts, like people can with Grok on X, this new integration lets users talk with the AI assistant privately.
By giving users an easier way to talk to an AI chatbot, Meta is looking to keep users within its ecosystem, with an eye towards discouraging them from using third-party assistants like OpenAI’s ChatGPT or Google Gemini.
Meta AI is already available within DMs on Meta’s other platforms, including Facebook, Instagram and WhatsApp.
The new integration lets users share Threads posts, images, links, and videos directly with Meta AI. You can ask follow-up questions and dive deeper into topics, too.
The update will be rolled out globally starting Monday, the company says.
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