Threads’ new features let podcasters promote shows and reach listeners

Meta announced on Wednesday that its social network and X rival Threads is rolling out new tools that will allow podcast creators to promote their shows, grow their audiences, and engage existing listeners directly on the platform.

The news comes as X has also more recently been encouraging its creators to directly post videos on the platform, especially podcasts, to earn revenue and grow engagement. While Threads is not yet looking to host podcasts, it wants to make its platform a hub for posting and discussion.

To start, Threads will display a podcast profile card and banner on a creator’s profile and in their posts. Plus, when creators post episode links, they appear as tappable cards in the post, allowing users to easily listen.