Daring Fireball·4 min read·medium
Thoughts and Observations on Apple’s ‘Surprise and Shine’ Event; the Announcements of the iPhones 18 Pro, AirPods 5, Apple Watches Series 12 and Ultra 4, and the iPhone Duo; and the Dawn of the Ternus
✦AI Summary
This commentary reviews Apple's latest product event, highlighting the company's use of its own hardware to film the keynote presentation. The author discusses the transition in leadership from Tim Cook to John Ternus and the release of new iPhone, AirPods, and Apple Watch models.
Why it matters
Apple's product launches are major events in the technology industry, signaling shifts in consumer hardware trends and corporate leadership.
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technologyentertainment
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