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The Verge·2 min read·easy

This video bird feeder is the surprise hit of Prime Day

This video bird feeder is the surprise hit of Prime Day
AI Summary

The BirdBuddy Pro video bird feeder has become an unexpected bestseller during Prime Day due to a substantial discount, despite its high full price and subscription-locked features. The article details its camera, bird recognition, and solar panels, while also mentioning upcoming models and competing smart bird feeders.

Why it matters

This article reflects consumer trends in smart home technology and e-commerce sales events like Prime Day, showing how discounts can drive demand for niche tech products. It also highlights the growing market for connected devices in unexpected areas like nature observation.

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I can understand why The Verge readers are flocking to the BirdBuddy deal we posted at the beginning of Prime Day. The BirdBuddy Pro with Solar Panels is a wholesome upgrade for your yard, but the full price of $299 is tough to stomach. After all, the BirdBuddy is essentially a video doorbell and solar panels stuck to a bird feeder, something you could assemble yourself in an hour for under $100. Specialized features like bird recognition and naming are locked behind a subscription , so you’re looking at a potentially costly investment for your yard. On the other hand, the discounted Prime Day price of $168 at Amazon is a lot more palatable — and probably why it’s been the most unexpected hit of all the things we posted. Birdbuddy Pro (solar) Birdbuddy’s charming, camera-equipped feeder identifies and snaps shots of each bird that stops by, supplementing its 5-megapixel stills with insightful facts via an app. The solar roof helps keep the camera’s battery topped up even when it’s cloudy outside. Where to Buy: $299 $168 at Amazon The steep sale likely reflects the fact that Birdbuddy has new bird feeders in the works. The company announced a pair of new video bird feeders at CES in January. The BirdBuddy 2, which will retail for $199, has a rotating camera with a wider field of view that can take landscape or portrait postcards, but otherwise is very similar to the Pro with solar panels. They were briefly available for pre-order, and made their way to some reviewers and scattered buyers, but aren’t currently listed on the BirdBuddy website. The BirdBuddy 2 Mini has a smaller housing, but lacks solar panels, and will retail for $129 when it launches this year. Smart bird feeders are also an increasingly crowded space. There are other options to consider, like the Coolfly Aura that we recently reviewed around the same price. You can find plenty of budget options on Amazon , too, though you’ll have a harder time getting the same degree of polish delivered by Birdbuddy. window.HYPE_DESK_CONFIG = { productImageUrl: "https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/HOTO-AutoCare-Plus-Air-Duster-Vacuum-for-Hype-Desk.jpg", productImageAlt: "HOTO AutoCare Plus Air Duster and Vacuum", productTitle: "HOTO AutoCare Plus Air Duster and Vacuum", shortDescription: "Four tools in one handheld, ready whenever your car is not.", longDescription: "Just in time for messy summer fun, the HOTO AutoCare Plus is a powerful handheld that vacuums, blows, inflates, and vacuum seals, four tasks that usually need four different tools. The suction is strong enough to pull sand out of floor mats, and the dust cup can handle a full car cleanup without needing to be emptied halfway through. Everything packs into a hard-shell case to keep the attachments organized in your trunk.", purchaseUrl: "https://www.amazon.com/dp/B0GYSHD9JL?maas=maas_adg_74F1B611CDCF8E7DDDFE821064ADC93D_afap_abs&linkCode=ll2&tag=theverge02-20&linkId=e07bbe7a2c1ee20fdd7a3633c99fce82&language=en_US&ref_=as_li_ss_tl", purchaseLinkText: "Get The Deal At Amazon" };

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The article is a product review and deal report, focusing on features, pricing, and market context. It presents both pros and cons of the product.

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