This startup wants to turn idle car inventory into rental revenue
Startup MyMonthlyCar is launching a platform that connects car dealerships with consumers looking for flexible, month-to-month vehicle rentals. The service aims to monetize idle dealership inventory while offering a rent-to-own pathway for customers.
Why it matters
This model addresses the depreciation of dealership inventory while providing a middle-ground solution for consumers who need long-term transportation without traditional financing.
When Igor Dobrianskyi looks at a car dealership lot, he sees a wasted opportunity.
“Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” Dobrianskyi said in a recent interview, adding that there are 76,000 dealerships in the United States. “At the same time, there are people who need a car for a few months, but the options are actually very limited and expensive.”
Dobrianskyi’s new startup, MyMonthlyCar , aims to connect both sides of that equation through an online platform that offers flexible month-to-month rentals from local dealerships. MyMonthlyCar was selected for the 2026 Startup Battlefield 200 , a cohort of promising early-stage startups that have earned a spot to exhibit at this year’s TechCrunch Disrupt , taking place October 13 to 15 in San Francisco.
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