Business Insider·3 min read·medium

This sold-out plushie emits the grating hum of a real-life data center when you squeeze it

This sold-out plushie emits the grating hum of a real-life data center when you squeeze it
✦AI Summary

A satirical art project called 'Adopt a Data Center' features a plush toy that emits the actual sound of a data center to highlight the environmental and social impact of AI infrastructure. The project aims to draw attention to the noise and resource strain caused by the rapid expansion of data centers.

Why it matters

Reflects growing public pushback against the physical infrastructure requirements of the AI boom and the environmental concerns of local communities.

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Bezzy is a handmade data center doll. Basura You don't need to live by a data center to hear the noise they emit. There's a plushie that emits the hum of a real-life data center in Virginia when it's hugged. The doll is part of a satirical art project called "Adopt a Data Center." Plushies are getting weirder every day. Bezzy is a gray handmade plushie with round eyes, a disarming smile, and a server-rack abdomen that plays the grating, mind-numbing hum of a data center when you squeeze it. The sound is actually a recording made outside a real-life data center in Virginia. "We actually got quite a few different recordings. It's a weird process to have to go through," Rajeev Basu, the artist behind the toy, told Business Insider.

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