‘This is nuts’: The hard-fought race to build Canada’s next submarine fleet
Canada's procurement process for a new submarine fleet has become unusually public and aggressive, featuring high-profile advertising campaigns from bidders like Hanwha. The government is expected to choose a supplier soon for the multi-billion dollar contract.
Why it matters
The shift toward public-facing marketing in military procurement marks a departure from traditional defense industry norms and highlights the intense competition for global defense contracts.
OTTAWA — From a massive ad blitz featuring Canadian broadcast icon Peter Mansbridge to a cabinet minister calling on shipbuilders to cough up a car plant, the brief race to replace Canada’s aging submarine fleet turned heads in more ways than one.
The article reports on the unusual nature of the procurement process using quotes from industry participants without taking a side.
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