This house trumpets its history in the face of gentrification. Now it's a landmark
A mural-covered home in San Francisco's Mission District, known as the 'Latin Rock House,' has been designated a historic landmark. The move protects the property from redevelopment and serves as a cultural symbol against the neighborhood's rapid gentrification.
Why it matters
It illustrates the tension between urban development and the preservation of cultural heritage in historically marginalized communities.
The house is unmissable. Its colorful exterior, a painted forest of faces.
Latino artists, activists and musicians, suspended mid-motion, grin down at passersby. A spotted jaguar sprawls across the garage door. Around the border of one of its windows, a message is written in all-caps: "It takes the hood to save the hood."
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