THIS FESTIVE SEASON, HANGYO GIVES THE TRADITIONAL MODAK A COOL NEW AVATAR
Hangyo Ice Creams has launched a new product that combines the traditional Indian Modak sweet with ice cream. The company aims to blend cultural nostalgia with modern culinary innovation for the festive season.
Why it matters
This reflects the ongoing trend of food brands modernizing traditional cultural staples to appeal to younger, contemporary consumer demographics.
Hangyo Ice Creams introduces Modak Ice Cream — where the warmth of tradition meets the joy of creamy indulgence
BENGALURU, India , Sept. 18, 2026 /PRNewswire/ -- Some festive traditions are meant to be preserved. Others are meant to be reimagined.
This festive season, Hangyo Ice Creams brings together the best of both worlds with the launch of Hangyo Modak Ice Cream — an innovative creation that transforms the much-loved traditional Modak into a deliciously contemporary ice cream experience.
A symbol of auspiciousness, celebration and togetherness, the Modak has always held a special place in Indian festive traditions. Hangyo takes this beloved festive favourite and gives it an irresistible new avatar — keeping the iconic Modak shape intact while bringing in the creamy indulgence of ice cream.
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