This entrepreneur treated an AI agent like a colleague. Then it started doing the work.
Entrepreneur Donnie Goins successfully integrated an AI agent named Instinct into his business operations, using it as a collaborative colleague rather than a simple chatbot. The agent assisted with website optimization, social media management, and video content production.
Why it matters
This demonstrates the practical, hands-on application of AI agents in small business workflows to increase productivity and efficiency.
Donnie Goins Donnie Goins A version of this story originally appeared in the AI Insider newsletter. Sign up for Business Insider's weekly AI Insider newsletter here . One of my favorite parts of writing AI Insider is hearing from readers who actually try this stuff. A few weeks ago, I wrote about the new agent Instinct for the newsletter. Subscriber Donnie Goins emailed to say he was about to sign up for Grok Bot, but after reading my update decided to give Instinct a shot instead. We got him an invite. A week later, he sent me a detailed diary of what happened. Goins isn't your typical tech newbie. He spent decades building software, sold a tech company, and now runs PuttEZ (pronounced "Putt Easy"), a new business that makes golf putting training tools. He already pays for Gemini and Perplexity. Even so, Instinct surprised him.
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