This CEO wants to challenge Tesla's charging dominance. He's teaching dealerships how to make the EV pitch.
Ionna, an EV charging network backed by major automakers, plans to train dealership staff on how to educate customers about electric vehicle charging. The company aims to accelerate EV adoption by addressing the barrier of charging infrastructure reliability.
Why it matters
Improving consumer confidence in EV charging is critical for automakers to meet adoption goals and compete with Tesla's established network.
Seth Cutler compared EV adoption to the rapid rise of flat-screen televisions. IONNA Ionna plans to train staff at a few hundred dealerships on EV charging. CEO Seth Cutler told Business Insider that Ionna will fail if it can't help drive EV adoption. The Tesla challenger has more than doubled its US charging sites this year. The person selling you an EV may need a crash course in how to charge one. Ionna, a fast-charging network backed by eight large automakers, is preparing to train dealership staff at a few hundred locations, its CEO, Seth Cutler, told Business Insider. The company expects to target dealers in Jacksonville, Orlando, Tampa, Dallas, San Francisco, San Jose, and Raleigh.
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