This blog could help you poop better
The Verge explores the rising trend of 'fibermaxxers' on TikTok, where influencers and healthcare providers promote high-fiber diets through creative and sometimes eccentric content. The piece highlights how social media is gamifying nutritional health to address widespread fiber deficiencies.
Why it matters
It illustrates how digital culture and influencer marketing are reshaping public health discourse and dietary habits among younger generations.
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“I will explode your butthole with this poopmaxxer pesto,” a calm Gen Z voice announced from my phone’s speakers. “And don’t worry, it doesn’t taste like poop, unless that’s what you’re into … I don’t know if Italians will approve of this, but it’s for my … a-butt-a-hole-a!”
What followed in that video was actually a pretty good recipe. Two cups of blanched peas mixed into a fairly standard pesto recipe for a yield of 18 grams of fiber. Never mind my spouse’s flabbergasted face as the video played over and over while I blanched and blended in the kitchen.
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