This Bengaluru-based brand allows you to try different fitness and sports classes in the city
A Bengaluru-based startup called Botle allows users to book individual fitness and sports classes on a pay-per-session basis. The platform aims to solve the issue of empty spots in classes and provides flexibility for people to try various activities without long-term commitments.
Why it matters
It reflects the growing 'gig' economy in the fitness sector and the trend toward flexible, on-demand service models.
The idea for Botle, a Bengaluru-based “movement and experience brand”, as described on its website, came during a yoga class last year, says co-founder Aravind Athreya.
“It was a good studio and a very good trainer, but there were only three people in a class that could support at least 25.” It made him realise something: there were empty spots in most fitness classes in the city, “irrespective of the weather, the time or day,” says Aravind, who felt that there was a way to make these empty spots accessible to more people. “I realised that there was a scenario where people would want to go for just one class.”
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