This Beautifully Weird Necklace Is Secretly a USB Drive
The Noware design duo is launching the 'Puff,' a retro-futuristic necklace that doubles as a functional USB flash drive. The device combines high-fashion aesthetics with practical utility for tech-focused professionals.
Why it matters
It represents the growing trend of 'tech-as-accessory,' where functional hardware is designed to blend seamlessly into personal style and fashion subcultures.
During a lull in the set, someone next to me compliments the necklace, which has stainless steel swirls and a bulbous orange center. Their eyes grow wide as I flip the cap off and explain that it’s a hidden USB flash drive—I plugged the Puff into my phone to show off the animations.
When Harry Isaac and Sebastian Bidegain, working together under the Noware moniker, posted an early prototype of their retro-futuristic necklace on social media in 2025, it quickly racked up over a million views with thousands of waitlist sign-ups to buy one. The duo has spent the last year attempting to turn the online attention on their prototype into a mass-produced reality. Now, Noware is finally ready to ship units this October.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in