This AI Radio Host Speaks Spanish and Backs Immigrants. It’s Winning Over Listeners

At the time, Maytorena was the LA station general manager for the broadcasting giant Entravision, which features programming in Spanish and English for Latino audiences. He and his fellow leaders were looking to the company's on-air personalities to say something in support of immigrants, but they realized how high the stakes were and how dangerous the situation was.

"We just felt really helpless," Maytorena, now Entravision's president of audio, says.

But there was one host who could offer Entravision’s audiences solace and speak freely without facing consequences—because it’s an artificially intelligent avatar.

“Thousands of families who have lived, worked, and contributed to the US for years today face more uncertainty,” Coyotec, an artificial host on LA’s José 97.5 FM, posted in Spanish on Instagram in early February 2026. “Being informed, organizing, and staying alert is key. No one is alone here.”