Third Wave Of ‘KPop Demon Hunters’ Action Figures Lands Release Date
Mattel is expanding its 'KPop Demon Hunters' action figure line with a third wave of products following the success of the Netflix animated film. The franchise continues to see steady merchandise growth through partnerships with companies like Mattel, Hasbro, and Funko.
Why it matters
The sustained release of merchandise for an animated film long after its initial release demonstrates the long-term commercial viability of cross-media intellectual property strategies.
"KPop Demon Hunters" 6-inch action figures of Demon Romance, Demon Abby, "What It Sounds Like" Mira and Derpy Tiger.
Mattel is expanding its KPop Demon Hunters action figure line with a third wave that includes a pair of demon Saja Boys members.
Even though it's nearly been a year and a half since the release of KPop Demon Hunters on Netflix, new products based on the Best Animated Feature Oscar winner are being released at a steady clip.
'KPop Demon Hunters' Streak On Netflix's Global Movies Chart Ends
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