Third Wave Coffee brews East India expansion from Kolkata
Third Wave Coffee has expanded into Eastern India by opening three new stores in Kolkata. The brand aims to use Kolkata as a regional hub for further expansion into Guwahati, Ranchi, Patna, and Bhubaneswar.
Why it matters
The expansion reflects the growing demand for artisanal coffee in India and the brand's strategy to capture the regional market by integrating local preferences.
Third Wave Coffee, one of the leading coffee brands in India, has entered the Eastern Indian market with three new stores launched across Kolkata on Friday (June 11). The brand also plans to conduct further expansion in the Eastern corners of the country with Kolkata as its base for this region.
The article is a standard business expansion announcement.
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