THG India Marks One Year of Shaping Global Careers for South Asian Talent
THG India, a joint venture between The Hello Group and Sony Music Entertainment India, is celebrating its first anniversary. The company has managed over 250 live shows and 68 artists, establishing a significant presence in the South Asian music and talent management industry.
Why it matters
The success of this joint venture highlights the growing professionalization and international integration of the South Asian music entertainment market.
The joint venture between The Hello Group and Sony Music Entertainment India celebrates a first year spanning more than 250 live shows, 68 artists serviced, 40 brand deals, major global collaborations and one of India's largest internationally collaborative songwriting camps.
MUMBAI, India, Aug. 27, 2026 /PRNewswire/ -- THG India, the talent management, live bookings and music publishing joint venture between The Hello Group and Sony Music Entertainment India, is celebrating the completion of its first year of operations.
Since commencing operations on August 1, 2025, THG India has worked to build a multidimensional ecosystem around South Asian artists and creators—connecting artist management, A&R, recorded music, live entertainment, brand partnerships, publishing and international collaboration.
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