'They're just glad it's not too hot': Scottish Highlands benefits from 'coolcation' trend
The 'coolcation' trend is driving increased tourism to northern Europe, including the Scottish Highlands, as travelers seek to escape rising temperatures in southern regions. Data shows a significant rise in searches and bookings for cooler destinations.
Why it matters
This shift illustrates how climate change is actively reshaping global tourism patterns and regional economies.
Image source, Anna Holligan Image caption, The Scottish Highlands offer wonderful views and not high temperatures
The article reports on industry trends and data from tourism commissions without taking a political stance on climate policy.
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