These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI
Joi AI conducted a research experiment hiring 'masturbation consultants' to use their AI-powered erotic companions as part of a daily wellness ritual. Participants reported mixed results regarding focus and energy levels after engaging with the platform's sexualized content.
Why it matters
The experiment explores the intersection of AI, human intimacy, and the commercialization of digital companionship.
For 28 days, Keshav had a new item on his daily to-do list: masturbate for research purposes.
Both before and after self-pleasuring, he logged his mood, energy levels, cravings for various vices, and whether he was procrastinating.
Keshav was taking part in AI companion company Joi AI’s experiment assessing what happens if erotic self-stimulation becomes “an AI-guided wellness ritual.” Throughout July, 10 “masturbation consultants” were instructed to masturbate every day except Sundays, enlisting Joi AI’s sultry digital companions twice a week and using their own preferred methods the rest of the time. “It's almost like you are chatting with a real person,” says Keshav, a single, 38-year-old Indonesian trader, who did not want to use his surname for professional reasons.
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