These Are the 12 Ikea Products the Company's Design Chief Personally Owns
IKEA's design chief Johan Ejdemo discusses his personal favorite products and the company's design philosophy. The article highlights the brand's focus on affordable, functional, and sustainable home goods.
Why it matters
Provides insight into the creative direction of a global retail giant that influences home design for millions of consumers.
Photo-Illustration: WIRED Staff; Courtesy of IKEA Comment Loader Save Story Save this story Comment Loader Save Story Save this story I m sitting with the man who decides what more than 900 million shoppers globally will want next in their home. We re at Ikea HQ in Älmhult, a small Swedish town most people have never heard of, and even fewer could find on a map.
The article is a lifestyle feature focusing on product design and corporate leadership without political or social agenda.
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