There’s nothing new about Silicon Valley’s food hacking
Silicon Valley's recent interest in food engineering is criticized as being largely redundant compared to existing mainstream food industry practices. The author argues that this trend is driven more by a desire for disruption than by solving genuine consumer needs.
Why it matters
It questions the value proposition of tech-driven food innovation and its impact on the broader food industry.
The disrupterati are bored, and they want to play with your food. Having flattened shopping, unshackled education, hotwired our wheels and loggified our daily lives, they now want to get into our mouths.
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