There’s a Very Simple Reason Why You Love the Slate Truck
The Slate EV truck is gaining popularity due to its affordable price point and unique, modular design led by designer Johnson. The vehicle aims to be the most accessible electric truck on the market by prioritizing utility and inclusive design principles.
Why it matters
The success of the Slate truck suggests a shift in automotive design toward modularity and accessibility, challenging traditional industry norms.
As head of design at Slate, this gender-specific fact might be why the world has fallen in love with the Jeff Bezos–backed truck. Casual observers might put the Slate EV's popularity down to its low price. Starting at $24,950, the Slate arriving later this year won't just be the cheapest EV on the US market; it will also be the cheapest pickup truck of any power flavor.
But people buy cheap all the time. Be it a pickup or portable speaker, cheap doesn't mean they love the product; it usually means a compromise. And it's hard to love a compromise. The real trick is in creating something beautiful and accessible.
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