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Quartz·2 min read·medium

There’s a job contemplating the future of Hershey’s Kisses—a great sign for America

Scott Smith
✦AI Summary

The hiring of a 'Foresight Activation' manager at Hershey indicates that major corporations are increasingly prioritizing long-term strategic planning. This trend reflects a broader corporate focus on innovation and future-proofing.

Why it matters

Corporate investment in foresight roles suggests a shift toward proactive adaptation in the consumer goods sector.

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Every month or two, out of professional curiosity, I do a trawl of LinkedIn and a few other job sites to see who is hiring for positions in the field of foresight, futures research, innovation, and other fields related to my area of practice.

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businesseconomy
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