Theragun Mini Y2K Collection
Therabody has launched a limited-edition 'Y2K Collection' of its Theragun Mini massage guns, featuring translucent, candy-colored designs inspired by late 90s aesthetics. The product launch features actress Danielle Fishel and emphasizes the device's portability and integration with the company's AI-driven recovery app.
Why it matters
The collection reflects a broader trend of 'nostalgia marketing' in the wellness and consumer technology sectors.
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Tech has become boring. But there was a time back in the late Nineties and Oughts when gadgets were more fun. Led by Apple's playful designs, brands were putting out retro-futuristic devices marked by colorful translucent plastic that was far more lively than the soulless matte black and metallic devices of today.
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