The "Xbox reset" was already prototyped on a handheld
Xbox CEO Asha Sharma has signaled a major strategic shift for the company following a period of leadership changes and financial underperformance. The company is facing a hardware-component crisis and plans to rebuild its platform infrastructure while potentially pivoting toward handheld gaming devices.
Why it matters
This shift represents a critical turning point for Microsoft's gaming division as it attempts to compete in an increasingly crowded entertainment and hardware market.
3 1 Share It’s been a bit more than 100 days since Asha Sharma was named Xbox CEO, a period of time that saw a drop in the price of the Xbox Game Pass subscription, the removal of Copilot from Xbox, a broader leadership shuffle, and a promise to “celebrate our roots with a renewed commitment to Xbox.”
The article reports on corporate strategy and internal memos without taking a political stance or using loaded language.
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