The World Cup moves to digital platforms: a historic deal to broadcast the 2030 World Cup
Netflix has secured exclusive broadcasting rights for the 2030 World Cup in Spain and Andorra, marking a significant expansion into live sports. The deal includes coverage of all 104 matches, with some games available on free-to-air television to ensure accessibility.
Why it matters
This deal signals a major shift in the sports media landscape as streaming platforms increasingly challenge traditional broadcasters for premium live event rights.
The World Cup moves to digital platforms: a historic deal to broadcast the 2030 World Cup World Cup Spain Morocco Portugal Spain Morocco Portugal The tournament is being held in Morocco, Spain and Portugal
Netflix have snapped up the exclusive audiovisual rights to the 2030 World Cup in Spain and Andorra, another push into the live sports broadcasting market. The deal covers every match of a tournament marking the centenary of the first World Cup.
Spain, Morocco and Portugal will host and take part, with the platform promising full live coverage of all 104 matches. Netflix will also produce extensive content before, during and after every game, all with a Spanish flavour, plus daily round-ups of the tournament's biggest events and key moments.
Bela Bajaria, Netflix's chief content officer, underlined the popular and cultural importance of the World Cup, saying: "Few events unite people the way the World Cup does."
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