The World Cup is turning Erling Haaland's style into big business
Norwegian soccer star Erling Haaland is becoming a major fashion influencer, with brands capitalizing on his high-profile style and recent World Cup performance. His influence has led to sold-out merchandise and increased interest in luxury items he wears.
Why it matters
The intersection of elite sports performance and personal branding demonstrates how modern athletes leverage social media to drive significant consumer trends.
Erling Haaland is known for his style both on and off the pitch. David Jensen/Getty Images, Vittorio Zunino Celotto/GC Images, Harry Langer/DeFodi Images/DeFodi via Getty Images Erling Haaland, who plays for Norway, is one of the most talked-about soccer players right now. The hair-tie brand Haaland has worn for years launched a sold-out partnership. His love of rare Hermès bags taps into menswear's growing embrace of traditionally feminine items. The internet can't get enough of Erling Haaland . The 6-foot-5, 25-year-old Norwegian striker has gained over 11 million followers on Instagram since Sunday, when he scored twice to secure Norway's victory against Brazil in the World Cup. While many of his new followers are clearly there for the football, others may well be there for the fashion and his quirky posts.
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