The women’s soccer league trying to fix fantasy sports
The Women’s Super League (WSL) is launching a new fantasy sports game that integrates both the WSL and WSL 2 to improve player retention and engagement. The game features a unique design and structure intended to make the experience more competitive and accessible for new fans.
Why it matters
It highlights efforts to grow women's sports through digital engagement tools and innovative fan-experience design.
Most fantasy sports leagues suffer the same problem: retention. Leagues play out over months-long seasons, require regular attention, and can punish players severely for missing even a single week. I’ve started Fantasy Premier League (FPL) multiple times, but never finished a season.
That’s a problem for any fantasy league, but especially so for a new game in a growing sport, hoping to attract new fans who might grow along with it. And so when Manchester United take on London City Lionesses on the opening day of the Women’s Super League (WSL) season next month, fans will have a chance to compete in a fantasy league that’s a little different, with six parts to the season, two leagues in one, and an Instagram-influenced design.
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