The White House is in its Trump-fueled SI era
The White House has officially rebranded its AI initiatives to 'Super Intelligence' (SI) following an executive order from President Trump. Tech leaders and companies are responding to the mandate, with some complying while others, like OpenAI, have resisted.
Why it matters
This reflects a significant shift in federal policy language and demonstrates the pressure on private tech firms to align with executive branding preferences.
President Donald Trump has said that those who continue to use the term artificial intelligence will be considered an "enemy" of his White House. Roberto Schmidt/Getty Images AI.gov is now fully si.gov. The White House rolled out the new URL on Tuesday. President Donald Trump has said that he wants AI to be called super intelligence now The White House has finally addressed a remnant of the AI era. On Tuesday, the Trump administration rolled out si.gov, giving a new URL to the site that was first launched during the Biden administration. The new site describes President Donald Trump 's artificial intelligence policies, though much of the text itself was changed before Tuesday. "The Super Intelligence era is here. 🇺🇸," Michael Kratsios, the director of the White House Office of Science and Technology Policy, wrote on X.
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