The Watch World Went Crazy This Week. Here Are the 10 You Need to See
The Swiss watch industry is showing signs of recovery after a period of decline, with several notable new releases hitting the market. Highlights include the Breitling Navitimer B09 Miles Davis tribute and the Casio G-Shock GAC-2500, which draws design inspiration from luxury timepieces.
Why it matters
The watch market serves as a barometer for luxury consumer spending and industrial trends in the Swiss manufacturing sector.
A second bite of the marketing apple in the latter half of the year seems like a good idea, as Swiss watch exports declined again in 2025 after a drop in 2024. However, despite America's tariff seesaw, the US is still by far the single largest market for Swiss watches. And, more positively for watch fans, signs suggest the industry downturn could be over.
Here are WIRED's picks of the best watches that dropped this week.
Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis
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