The vertical video takeover is here
This article explores the rise of vertical video as the dominant format for mobile entertainment, driven by the design of smartphones. It traces the evolution from Snapchat's 'Stories' feature to its widespread adoption across major social media platforms.
Why it matters
Explains the fundamental shift in digital media consumption habits and how hardware design dictates the evolution of content creation.
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How it started
For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.
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