The US Is Requiring Foreign Influencers to Get Work Visas for the 2026 World Cup
The US government has announced that international social media influencers must obtain work visas to monetize content created during the 2026 World Cup. This policy could impact FIFA's broadcasting strategy, which relies heavily on partnerships with global creators on platforms like TikTok and YouTube.
Why it matters
This regulation highlights the growing tension between traditional immigration law and the modern creator economy, potentially complicating international media coverage for major global events.
Photograph: Carlos Rodrigues/Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Influencers covering the 2026 World Cup in the United States will not be able to create content for monetization on social media without a work visa, according to a joint statement issued by Customs and Border Protection and the Department of Homeland Security. The move could affect FIFA s broadcasting strategy, which includes agreements with multiple international creators on TikTok and YouTube .
The article reports on a government policy statement and its potential impact on industry strategy without taking a political stance.
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