The unregulated drink: rethinking alcohol control in India
This article examines the rising alcohol consumption in India and its associated health, social, and economic costs. It highlights how commercial marketing and social factors contribute to the normalization of drinking despite significant health risks.
Why it matters
It addresses a major public health crisis in India, emphasizing the need for better regulation and awareness regarding alcohol-related harm.
The safe limit for alcohol consumption is zero ml. Yet, 23% of Indian men and 1% of women consume alcohol (NFHS-5). India also records one of the highest rates of heavy episodic drinking, with lakhs needing clinical and social support.
The article presents data-driven arguments regarding public health and societal impacts without taking a political stance.
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