The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan
The Trade Desk has integrated purchase data from 7-Eleven Japan into its advertising platform, allowing brands to target digital ads based on real-world shopping behavior. This partnership provides advertisers with access to data from 28 million app members across various digital channels.
Why it matters
This integration represents a significant shift in Japan's retail media landscape, enabling more precise, data-driven advertising on the open internet.
Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
TOKYO , July 14, 2026 /PRNewswire/ -- The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced the integration of retail purchase data from SEVEN-ELEVEN JAPAN CO., LTD. (hereinafter "SEJ") into The Trade Desk platform, enabling advertisers to programmatically activate SEJ's retail purchase data across digital channels through The Trade Desk platform. The capability is now available to all advertisers in Japan. This represents one of the leading examples in Japan of integrating SEJ's purchase data with a DSP.
This integration enables advertisers to activate high-quality data at scale across digital channels on the open internet, including over‑the‑top (OTT), connected TV (CTV), audio, and display, representing an important step forward in Japan's retail media landscape.
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