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Business Insider·3 min read·medium

The tech-ification of the World Cup

The tech-ification of the World Cup
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The 2026 World Cup is utilizing advanced technology, including AI-powered offside detection, POV referee cameras, and microchipped balls. These tools aim to eliminate human error and provide fans with deeper insights into match play.

Why it matters

The integration of high-tech officiating sets a new standard for professional sports, balancing traditional rules with modern data-driven accuracy.

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Referee Ivan Barton speaks to France's Kylian Mbappé during a World Cup semifinal game. Tom Weller/picture alliance via Getty Images The World Cup uses more tech than other soccer competitions. Refs wear a POV camera and two watches, one of which shows if the ball crossed the line. All 1,248 players were scanned in 3D as part of the AI-powered offside tech. Tech is playing a bigger role in everyone's lives, and the World Cup is no different. At the 2026 edition of the tournament — which concludes on Sunday with the final between Argentina and Spain — referees are wearing more equipment than ever before: A camera, a microphone, and two watches. All 1,248 players were scanned in 3D, and the ball contains a microchip. Ever since the laws were first codified for the beautiful game, players and fans have argued about referees' decisions.

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