The sunglasses of Sun Valley: See the shades CEOs wore to the 'summer camp for billionaires'
The annual Allen & Co. conference in Sun Valley has become a showcase for 'stealth wealth' fashion, specifically logo-less designer sunglasses. Tech and media moguls are favoring understated, high-quality accessories over overt branding.
Why it matters
It illustrates shifting status symbols among the ultra-wealthy, moving away from conspicuous consumption toward curated, subtle luxury.
Amazon CEO Andy Jassy arrives at the Sun Valley conference wearing shades. Bloomberg/Getty Images The annual Allen & Co. conference in Sun Valley is always a display of corporate casual fashion. Business and tech leaders at Sun Valley often sport designer shades as part of their look. Fashion stylist Victoria Hitchcock said this year it's all about custom, logo-free sunglasses. The biggest status symbol at Sun Valley this week may not be the private jet, but the sunglasses. Tech CEOs and media moguls have arrived in Sun Valley, Idaho, for Allen & Co.'s annual conference , the invite-only gathering often called "summer camp for billionaires." The event is known for dealmaking behind closed doors, but it's also a display of sartorial subtlety — a marker of the highest ranks of corporate power.
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