The streamers are fighting over Halloween
Streaming platforms including Netflix, Amazon, and Peacock are heavily promoting horror-themed series for the October season. Prime Video is notably launching a modernized adaptation of Stephen King's 'Carrie', directed by Mike Flanagan.
Why it matters
The shift highlights how streaming services are increasingly using seasonal content strategies to drive subscriber engagement during specific calendar months.
The Toronto International Film Festival is a place to go to see the future of film, but this year it also provided a glimpse at what is coming very soon in the realm of streaming. Four different streamers — Peacock, Netflix, Amazon, and AMC — all premiered early looks at upcoming horror-adjacent series that are dropping very soon. And by doing it at TIFF, they showed just how important the month of October has become in the realm of streaming.
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