The story of Norway's Viking World Cup photoshoot
The Norwegian national football team collaborated with photographer David Yarrow for a unique World Cup photoshoot featuring players in authentic Viking attire. The project aimed to capture the squad's identity ahead of their first World Cup appearance since 1998.
Why it matters
Creative marketing and photography projects are increasingly used by national sports teams to build cultural narratives and fan engagement.
Image source, David Yarrow By Flora Snelson BBC Sport journalist Published 22 minutes ago The focus of world football will be tight to Manchester City striker Erling Haaland when Norway play at their first World Cup finals since 1998.
The article is a feature piece on sports culture and photography.
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