The 'Silicon Valley and Wall Street big sisters' are leveling up their media brand
Podcasters Cherie and Jean Luo, known as the 'Tiger Sisters,' are moving their business-focused show to the Vox Media Podcast Network. The duo plans to expand their brand through live tours and increased distribution support from Vox.
Why it matters
This deal illustrates the ongoing consolidation of independent creator-led media brands into larger established networks to scale monetization and audience reach.
The Tiger Sisters Cherie and Jean Luo are eyeing a bigger media business. Tiger Sisters The Tiger Sisters are taking their podcast to Vox Media with an eye toward expansion. Founders Cherie and Jean Luo bootstrapped the 2-year-old show to the top of the business pod charts. They shared how they built the show to last and their first big brand extension. The creators who call themselves your "Silicon Valley and Wall Street big sisters" are looking to level up their media brand. The Tiger Sisters are joining the Vox Media Podcast Network, they shared exclusively with Business Insider. Vox will take on sales, marketing, and distribution for the show, which often cracks Spotify's top 10 business podcasts and has peaked at No. 1 for business and No. 3 for all podcasts in the US on Spotify.
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