The Secrets of Roy Cooper’s Purple-State Success
The article analyzes Roy Cooper's political strategy in North Carolina's 2026 Senate race, noting his success as a 'normal' candidate in a polarized environment. It explores why his moderate approach is effective in a purple state despite broader Democratic party struggles.
Why it matters
Offers insight into political messaging and campaign strategies in highly contested U.S. swing states.
Democrats want to emulate him, but the lessons of his campaign may not be transferable.
The Atlantic generally leans left, and the framing characterizes Cooper's 'normalcy' as a positive contrast to Republican candidates.
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