The secretive Sydney billionaires behind the hoodies ruling the world
White Fox founders Georgia Moore and Daniel Contos have built a billion-dollar global retail empire while maintaining a low public profile. The company is currently facing a legal challenge from Adidas over alleged trademark infringement regarding their clothing designs.
Why it matters
The story highlights the intersection of social media-driven retail success, extreme private wealth, and the legal complexities of global brand protection.
Georgia and Daniel Contos have built a global retail empire worth $1.3 billion, own a vast property portfolio in Sydney but remain intensely private.
White Fox founders Georgia and Daniel Contos. Matthew Absalom-Wong Save You have reached your maximum number of saved items.
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Share A A A It was a fortnight before Christmas 2012 when Drummoyne mum Melina Maceri posted on Facebook about a side-hustle she was running from her garage. “Georgia & I have just launched our online boutique,” she wrote to her 200 friends as part of a festive greeting.
“Please like & support us.” And they did. In the millions.
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