The rise of industrial tourism in China
China is seeing a surge in 'industrial tourism,' where families visit high-tech manufacturing facilities like EV plants and electronics factories. The government promotes these tours to showcase industrial capabilities and educate the youth.
Why it matters
This trend highlights China's strategy to integrate industrial branding with tourism to boost national pride and economic growth.
China’s factory floors have turned out to be sought after destinations during summer vacation this year. There has been a visible rise in tours to hi-tech manufacturing facilities like electric vehicles, electronics, and high-speed trains, with shipyards and breweries also in the mix. According to a popular Chinese online travel booking platform, Tongcheng, bookings for factory tours rose more than 36 per cent year-on-year during this summer season, with families accounting for 68 per cent of bookings.
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